5 ways to create an appealing Food and Beverage Establishment

5 ways to create an appealing Food and Beverage Establishment

The purpose of creating an appealing food and beverage establishment is essential in engaging the customers with the brand. There are various techniques on how to harmonise the design to complete the look and feel of the place. Here are some helpful ways on how to make an appealing food and beverage establishment:

1. Improve customer service
Excellent customer service is vital if you want to reach the maximum possible revenue of any food and beverage business. Proper training for servers is a must to establish a welcoming ambience. Each server must learn to anticipate the needs of the customers. It is also necessary that the servers know the products they are selling well to be able to give honest recommendations to the customers if they ask which ones to choose from the menu. Lastly, excellent customer service means everyone is respectful to any customer that enters the outlet.

2. Consider proper lighting
Understanding the importance of proper lighting is a must in the food and beverage industry. Whether indoor or in the outdoor decking, lighting sets the mood in the place and knowing the techniques in visual merchandising is a tool to catch the customers’ attention. Food on display as well as menu boards should have the highest amount of lighting in any food and beverage establishment. Another way to draw customers’ attention using lights is by integrating lighting to accentuate walls.

3. Create a good wall design
Tasteful graphics and good wall design are two elements that should go hand in hand. The designs should reflect the brand of the establishment. Brand recall and emotional connection with the customers must be considered when deciding the design of the menu boards, wallpaper, packaging, and other smaller wall details. All of these form part of the marketing strategy of the brand. To be able to make it more appealing, it should match the needs and wants of your target customers. Creating a more appealing wall design plays a crucial role in creating a strong brand identity.

4. Highlight the menu design
Strategically planning the design of the menu helps in maximising the profits of any food and beverage business. In doing this, it is vital to give the focus of the items you want to sell the most. Mostly, it is the item that is most recommended among other things on the menu. Another visually appealing menu design is by categorising the food according to the popularity and adding visually attractive photos. Including photos in the list gives the customers an idea on how it will be served to them. Instead of focusing on the price, put emphasis in describing the food and drink offerings. Use adjectives to make it more enticing and appealing to try.

5. Balancing the space
What makes any space more attractive is the visual balance. If the wall design is significant as mentioned above, it is also necessary to give importance to the ceiling and flooring components. Whether vinyl flooring, tiles or wood it should be efficient yet appealing to the eyes of the customers. Some fine dining restaurants use carpets making sure that safety is on the top of their priority. Ceiling treatment also provides additional allure to most food and beverage establishments.

Customers equate an appealing design to trust. Some studies proved how customers believe brands that are attractive and appealing, will help the business survive. It plays a significant role in letting people understand your products. At Goodrich, we help educate different businesses to create alluring and engaging spaces. We believe that having good design can attract customers and bring attention to their products.

Check out our Goodrich Solutions for Hospitality. This catalogue shows stylish and high-performance furnishings that will engage your guests’ experiences. See and understand how these furnishings used in public areas, guestrooms, outdoors, dining and gym areas, can come together cohesively.

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Goodrich Global (Headquarters)
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For Media Enquiries
Ms. Jean Leong | Head of Marketing
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About Goodrich Global
Goodrich Global provides the perfect finishing touch to every interior. It offers an extensive collection of interior wallcoverings, carpets, fabrics and floorings to create a completely personalized furnished ambience. Goodrich believes in ensuring that every dream design comes to life. Above all else, Goodrich is driven by the vision that every living space is an expression of a unique cover story. Goodrich boasts a strong presence in over 40 regional offices and galleries located in 11 countries including Singapore (Headquarters), China, Hong Kong, India, Indonesia, Malaysia, Thailand, Myanmar, Philippines, Vietnam and United Arab Emirates. Goodrich is well placed to meet all your interior furnishing needs, globally.