BUSINESS STRATEGY

Paving the path to success, one building block at a time.
Strengthening our brand

Goodrich Global has changed and transformed dramatically, due to various restructuring implementation which include physical, management, corporate governance as well as how the company works and interacts with its stakeholders.

However, the work that the company does currently is not much different from the business model established by its founder 40 years ago, which is the supply of interior materials. Transforming this into a relevant and sustainable business model in changing times is our next step into the new era. For the new business model to take shape, a clear vision for the future is essential as a driving force. While Goodrich Global implements various changes to the business model steadily, it remains clearly conscious of the big picture for a tumultuous future. Moving forward, Goodrich Global brands itself as a “Space Creation Company.“